We coordinated with nearly every soccer rec league in the upstate as well as individual players to find when they were playing. It was important to show how soccer is a multicultural, multigenerational, and multiethnic sport. Our next challenge was filming all the soccer scenes. It took a lot of time and effort to find the perfect clips. We sourced all the footage and worked with the local historical society to find what we needed. In this video, there is a lot of archival imagery from historic events in our nation and Greenville. We used the shot list as a guide to help us understand what video footage we needed to film and what we needed to purchase. Once we received the script and general feel of the video was decided, we set about to create a shot list that matched every line in the script.

“The leadership team of the Greenville Triumph seemed to be moved by the idea.

And I just thought it was important to reflect that and make it feel bigger than just playing soccer and selling tickets. This is a town that supports local business. More as an homage and an ode to what Greenville has become and how the soccer team should reflect that. “I wanted the video to feel more anthemic. Greenville has picked itself up and turned itself into one of the most inviable place to live in the country. “But we wanted to tie it back to the community and to Greenville which has triumphed over its own form of adversity and its own sense of loss and defeatism. And many teams have triumphed over adversity. “Triumph, to me, is certainly a sports-related word because that’s the ultimate goal: to triumph and to win. Rather than just have it feel like a pep talk for soccer, we wanted it to feel more like a story from Greenville. There’s certainly a place for it in the video. Everybody expected to see all these great highlights: soccer goal, kick, save, slide, trip.

“I thought it would be good to go against what was expected. Here’s what Andy had to say about the reasoning behind the script: We worked closely with Andy Mendelsohn, the creative director for Bright + Co, to make this a reality. The Triumph wanted a video to explain the reasoning behind the name and why “triumph” described Greenville, South Carolina’s past and its future.

Triumph Production Studio